Marketing is a necessity for businesses of all types and sizes. According to the Small Business Administration (SBA), the average business spends between 9.6% and 11.8% of its revenue on marketing. However, small businesses don’t always have the budget to launch a massive campaign. The good news is that you don’t need a huge budget to start your marketing strategy.
“Although using a reputable agency will ultimately give your business the best results,” Mechele Agbayani Mills says. “There are many free or inexpensive tools available to you.”
BBB provides the following tips on how to promote your business big on a small budget.
Use free online marketing tools
Small businesses can take advantage of the free marketing opportunities provided by search engines. For example, by create a profile on search engines, your business will rank among the top results when users enter “nearby” queries. With optimization strategies like geo-targeting and local search engine optimization (SEO), local businesses can appear at the top of search engine results without spending money.
A survey of online user behavior shows that has seen a 200% increase in “nearby” searches since 2017. The survey also reveals that 97% of users discover local businesses through online searches, and there is a 50% chance that users will visit a business’s website from their search engine profile. research.
Search engines make it easy for consumers to find the nearest business offering the goods or services they are looking for, which means this is an important area to focus your marketing efforts on, especially if you have a limited budget.
Use email marketing for informational or promotional advertising
Email marketing has been proven to generate an attractive return on investment (ROI). For every dollar spent, businesses earn an average of $36 email marketing efforts. Using email marketing to maintain communication with your customers while ensuring they are aware of complimentary product offerings is a great way to increase sales.
Cultivate sustainable practices
One way to increase local brand awareness is to make positive contributions to the community. Here are some examples of how your business can get involved in community-focused activities:
- Partnership with the local government for the beautification of the environment.
- Mobilize the community to participate in recycling projects.
- Donate or participate in community causes, such as raising money to save abandoned animals, raising money for local students, or helping cancer patients.
- Organize social events, such as annual runs to raise awareness of cardiovascular disease or kitchens for companies that operate restaurants.
Use the right social media platforms
As social media users are on the rise, especially among those under 30 slice, this trend does not translate into a market niche for small businesses. Strategizing is key to generating a positive ROI from your social media marketing efforts.
Some strategies for success with social media marketing include:
- Focus on the platforms frequented by your target audience. Each social media site has distinct demographics requiring different marketing techniques.
- Use the free analytics tools on social media platforms to understand the characteristics of your audience.
- Engage with your followers and subscribers to build brand awareness and loyalty.
- Stay consistent in posting.
Make the most of mobile advertising
Research shows that in 2022, global mobile advertising spending will reach 395 billion and will reach 494 billion by 2024. This trend is driven by the global boom in smartphones. There are several inexpensive ways to market your business to mobile users. These include:
- Optimize your website for mobile devices and ensure fast mobile response times.
- Use free tools to create mobile videos for marketing. Most tools have built-in features that simplify the creation process.
- Use stories on social media platforms to drive user traffic.
- Send offers by SMS.
Form strategic partnerships
You can also promote your small business by partnering with companies that offer complementary products or services. This can make it easier for residents to meet their shopping needs.
You can improve the package by offering subsidized prices for the combination of products or services. If you pursue this strategy, however, it is important to ensure that the companies you partner with share your same values.
For example, a partnership with a reputable organization like the BBB is a great way to boost your reputation. In obtaining accredited by the BBBconsumers will know that your business is trustworthy and adheres to BBB values, which will increase your brand value.
Visit the BBB Business News Feed for more useful tips and tricks that will help you start your marketing journey. Remember that there are big companies out there. Always look for the BBB seal; it is the sign of a better companySM. Start with companies you can trust by going to bbb.org. To report fraudulent activity or unscrupulous business practices, please call BBB at (903) 581-5704 or use BBB Scam Tracker.
About BBB: BBB is a business-supported non-profit organization that sets and maintains high standards for fair and honest business behavior. Most of BBB’s consumer services are free. BBB provides objective advice, free BBB business profiles on over 5.3 million companies, 11,000 charity ratings, dispute resolution services, alerts and educational information on topics affecting market confidence . Visit bbb.org for more information. BBB Serving Central East Texas was founded in 1985 and serves 19 counties.