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Midtown’s Merry Market is supporting dozens of local businesses ahead of the holidays

OMAHA, Neb. (WOWT) – Now that Halloween is in the rearview mirror and Thanksgiving is right around the corner, the holiday cheer has begun. Local businesses are hoping some of that excitement will show up in their stores.

On Sunday, more than 35 vendors gathered Midtown Crossing Empire Hall to sell their locally made products. Hundreds of people walked through the door to read for themselves and their loved ones. The Midtown Merry Market was organized by Crossing the city center and hello rubya mobile store.

According to a Constant Contact survey of more than 1,000 people, more than one in three consumers will seek opportunities to support small and medium-sized businesses. And 29% are willing to pay more to shop locally.

“Local businesses are great because they give you a unique product. And they’re helping the people of Omaha, rather than a big business,” said Katrina Appleton, owner of Clay in Life, a jewelry company created during the pandemic.

Brianne Mettler was a participant in the free event. She bought a wine-colored Christmas dress with floral appliques. Mettler was very pleased with his purchase.

“I definitely think for the standout pieces, the creativity that we see from store to store, I think it’s worth having those pieces over something you might see all the time,” Mettler said.

Many vendors rely on contextual events like this for business.

Another holiday market with local vendors takes place on November 20 at Omaha Palace from 10 a.m. to 5 p.m.