Think of a hot tech IPO you want to invest in, but can’t. Think about the new iPhone model you want to buy but in veil. Think of a cross-border ticket you tried to get in the last two months but failed.
Now multiply that by 10 and you’ll understand the frustration of Mirror fans, many of whom spent all day on their multiple devices but still couldn’t get the concert tickets they wanted.
It’s perhaps an understatement to say that half of Hong Kongers under my age were frustrated that they didn’t get a pair of tickets to the local popular boy band’s concert, which offered 37,700 tickets for the 12 performances. in summer.
Even before the sale, everyone knew it would be difficult to get those tickets. The asking price for these tickets is said to have exceeded HK$400,000 each, compared to the original price which was between HK$480 and HK$1,280.
Well, that might be a sales gimmick to talk about the crazy price, but I have a few friends who have tried alternative ways such as spending six figures on their credit cards or buying an insurance product from the group’s affiliated life insurance company to make sure they would get Mirror tickets.
Still, most people tried their luck with online ticket sales, which marked the first time the city’s biggest venue, the Hong Kong Coliseum, adopted a real-name ticketing system.
Adding to the frustration, ticket sales were very slow, possibly because it takes longer as part of the real-name registration process. The selling process lasted from 11 a.m. until 9 p.m., which represented even longer torture for their fans.
Only a lucky few I spotted on social media ended up getting tickets, indicating that this isn’t a fake sale after all.
It’s unclear how ticket scalping would work under the real-name system, which aims to prevent people from making a profit by exchanging tickets. Presumably, name transfer can still happen, but perhaps on a much smaller scale.
Well, it’s not the end of the day. Beware of more creative promotional campaigns closer to the concert.
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