Truth Initiative Named Top Nonprofit in Fast Company’s Annual Most Innovative Companies List for 2022

WASHINGTON, March 15, 2022 /PRNewswire/ — Truth Initiative®the non-profit organization behind proven, nationally recognized effectiveness truth® Youth Smoking, Vaping and Nicotine Prevention Campaign, was again nominated for fast businessthe prestigious annual list of The most innovative companies in the world for 2022. Truth Initiative first appeared on the list in 2020 for launching its first SMS quit vaping program It’s Quit from truth. The list honors companies and organizations that have the greatest impact on their industries, societal issues, and popular culture. This year, Truth Initiative is recognized as one of the 10 most innovative nonprofits for educating young people about the risks of nicotine vaping and helping those who already use e-cigarettes to quit.

Youth e-cigarette use remains at epidemic levels with the latest Future Tracking Survey Posted in December 2021 showing that nearly 20% of high school students have used e-cigarettes in the past 30 days. These data reflect those of the National Youth Smoking Survey released in 2021 which also showed that among high school students who used e-cigarettes, 43% did so almost daily.

As one of Top 10 most innovative nonprofits for 2022Truth Initiative has inspired and helped young people quit vaping nicotine with leave togethera truth campaign that used the power of social media for good. By following influencers in their abandonment of e-cigarettes and inviting their young followers to join them, truth put quit smoking resources in the hands of young people nationwide. The effort catapulted the listing of This is Quitting from truth and has become a movement of young people coming forward to share how nicotine has affected them, including their mental health, and what quitting e-cigarettes really looks like as part of an ongoing process truth To leave series.

“We are honored to be recognized again by fast company for making a difference in the lives of young people and protecting a new generation from the lifelong risks of nicotine addiction,” said Robin Koval, CEO and President of Truth Initiative. “This recognition helps us advance our mission to achieve a culture where all young people reject smoking, vaping and nicotine, by further highlighting the impact of nicotine on the physical and mental health of young people. We know that when young people have the facts and the resources, they make the right decisions, and we are proud to give a platform to these young people who bravely share their stories to help and inspire others.”

It’s Quit from truth has helped over 425,000 young people on their journey to quit vaping nicotine. A randomized clinical test found that This is Quitting increased quit rates in young adults aged 18-24 by almost 40% compared to a control group. Teenagers and young adults can access truthis free and anonymous This is the program Quit by sending an SMS “DITCHVAPE” for 88709. Parents of youth who vape can get support at Truth Initiative also helps tobacco users through its company EX® Program developed for employers, health systems and health plans. Details are available at

“The world’s most innovative companies are playing a vital role in solving the most pressing problems facing society, whether they’re tackling climate change by driving decarbonization efforts, easing pressure on supply chains supply or by helping us to reconnect around shared passions”, mentioned fast company Associate Editor David Lidsky.

fast businessit’s Most Innovative Companies issue (March/April 2022) is available online here. It will be available on newsstands at March 15.

About the Truth Initiative®

Truth Initiative is a national public health organization dedicated to achieving a culture where all young people reject smoking, vaping and nicotine and a future where tobacco and nicotine addiction are a thing of the past. In 2020, we celebrated 20 years of saving lives and preventing millions of young people from smoking. Our impact has helped reduce teenage smoking rates from 23% in 2000 to less than 3% in 2021. The truth about tobacco and the tobacco industry is at the heart of our proven and internationally recognized effectiveness. national scale. truth® popular education campaign. As youth e-cigarette use threatens to make a new generation addicted to nicotine, we are leading the fight against tobacco and nicotine addiction in all its forms. Our rigorous scientific research and policy studies, youth and community engagement programs supporting populations at high risk of smoking, and innovation in tobacco dependence treatment are also helping to end one of the battles of most critical public health issues of our time. Situated at washington d.c., our organization, formerly known as the American Legacy Foundation, was created and funded by the 1998 Master Settlement Agreement between the attorneys general of 46 states, five U.S. territories, and the tobacco industry. To learn more, visit

About Fast Company

fast company is the only media brand entirely dedicated to the vital intersection of business, innovation and design, engaging the most influential leaders, companies and thinkers on the future of business. Based at New York City, fast company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be viewed online at


SOURCE Truth Initiative