Zuckerberg takes veiled photos at Apple after releasing $1,499 headphones

Facebook CEO Mark Zuckerberg (L) and Apple CEO Tim Cook


Mark Zuckerberg hinted Tuesday that he sees Apple as Meta’s main competitor in virtual and augmented reality, which he calls the “metaverse.”

The remarks came after the Meta The CEO unveiled the company’s latest VR headset, the $1,499 Quest Pro. Without naming Apple — as he has avoided doing in the past — he said competitors were focused on putting tight control on a VR platform that would lock consumers into a particular operating system.

“In every generation of computing, there’s been an open ecosystem and a closed ecosystem, there’s been Windows and Mac, then Android and iOS,” Zuckerberg said. “Closed ecosystems focus on tight control and integration to create unique experiences and lock in. Although most of that value will eventually flow into the platform over time.”

Zuckerberg’s remarks mirror Facebook’s ongoing complaints about Apple’s handling of the App Store for iPhone and iPad. The only way to install apps on Apple’s iPhone is through the App Store, forcing companies like Facebook to submit its software for approval to Apple’s App Review department, and taking between 15% and 30% off all digital sales.

Facebook has chafed at this restriction in the past, and Zuckerberg has accused Apple of blocking Facebook from adding features to its apps.

Facebook changed its corporate name to Meta last year, and the biggest company is now focusing on virtual reality and computer-generated virtual worlds, known as the “metaverse,” to spark its next generation of growth. The company has warned it could take until the 2030s before the metaverse starts generating significant revenue.

Zuckerberg said Meta is focused on an “open ecosystem” that will share the benefits of new metaverse technology with more developers and businesses.

“I see our role is not just to help build this open ecosystem, but to ensure that the open ecosystem prevails in this next generation of the Internet,” Zuckerberg said, saying Meta hopes partner with a wide range of businesses.

The remarks are the latest sign of corporate tension between Apple and Facebook, as they both invest heavily in the development of virtual reality and augmented reality headsets.

Apple hasn’t released a VR headset or confirmed it’s in the works, but analyst and press reports indicate the iPhone maker is preparing to release a VR device with the ability to transmit video from cameras. outdoor to real-time high definition indoor screens – the same title functionality on the Quest Pro.

Zuckerberg sees virtual reality and augmented reality as the start of a new platform that could eventually supplant the smartphone. If Meta ends up with a significant market share in head-worn computers and they take off and become a consumer device, then Meta will no longer be limited by Apple’s “closed ecosystem” policies.

Meta also fell out with Apple over a recent platform privacy change that makes it harder for Facebook to offer targeted ads, which Zuckerberg says cost the company $10 billion. .

Meta said on Tuesday that he believes the ultimate form of virtual or augmented reality will be a pair of glasses that allow access to virtual worlds while being lightweight and having all-day battery life – and that the company is actively working on these measures.

“The fundamental stack technologies to build augmented reality glasses come together. We have displays, sensors, silicon, AI, and more,” Zuckerberg said.